The age of experience
We are moving from the age of ownership to a new age of experiences. The social currency of today is not so much what you possess but what you do. And in the world of virtual reality, what you can do is limited only by your imagination.
For those who are willing to take them, the opportunities are huge. Brands can move beyond product-centric communications to create rich immersive experiences that reflect the lifestyles and values they embody. Artists can express new ideas and visions in ways that redefine the concept of creativity. And organisations can engage diverse audiences and interact with them in striking new ways.
At Mbryonic, we believe this is the tipping point where augmented and virtual realities become one of the dominant new mediums of the 21st century. With technical expertise, commercial know-how and creative flair, we can help you start your journey.
How we work
Virtual reality is an exciting emerging technology with the potential to reshape the way we experience the world. But as a new and evolving platform, it can also be a confusing and potentially expensive field to enter into.
That’s why, at Mbryonic, our focus is on helping our clients to make clear and insightful decisions about the ways in which virtual reality can realistically achieve their goals at a price that makes business sense.
We can do this because we combine expertise in five key elements necessary to deliver a successful virtual reality project: strategic thinking; creativity; technical expertise; interactivity; and value for money.
In whatever field you are working, our approach is always to fully understand your specific needs and examine whether virtual or augmented reality could help you meet them. We’re not interested in selling off-the-peg technical solutions that have some cool features but become redundant six months down the line.
At Mbryonic, we work with you to understand your long-term aspirations and create a strategic response that meets and often exceeds expectations. Seamless, powerful and impactful. Still cool, but always driven by value. The thinking comes first.
At Mbryonic, creativity is in our DNA. We are designers who are always looking to explore new possibilities, challenge conventions and, ultimately, deliver exceptional VR experiences that engage, inform and excite. Our award-winning work in the arts and entertainment sectors mean we have a wealth of creative experience to draw on which can be practically applied across any field.
The devil, as they say, is in the detail. Our technical expertise is fundamental to our approach. It’s demonstrated by our track record of highly successful VR projects and backed up by decades of experience in the video gaming industry.
We do not just deal in ideas. We advise our clients on what is possible and, importantly, what is not. So that when the project goes live, everything falls perfectly into place.
We believe that virtual reality should be a truly interactive experience. So-called ‘VR films’ or ‘360 films’ are just that – a predefined reel of visuals that offer little or no opportunities to engage with the virtual world.
Our extensive experience in the gaming industry means that we know how to bring virtual worlds to life. In interactive VR environments, users do not observe the virtual world – they are part of it. They can touch, create, connect, explore and much more. An entirely different proposition, as our clients seem to agree.
Value for money
As with any new technology, there are some large VR agencies taking advantage of the market space to charge the earth and deliver significantly less. At the other end of the scale, there are many solo VR developers who may have strong skills in particular areas but do not have the comprehensive experience, proven track record and technical resources to meet demanding project needs.
Mybryonic is different. We are a small but highly focused team of specialists delivering world-class VR projects to clients around the world. We have all the creativity and technical know-how of a bigger agency but without the large overheads.
We know that providing excellent work which is clear value for money is the best way of promoting our business. And we always go the extra mile to make sure that happens.