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The Best Insight on Virtual and Augmented Reality

‘Happily Contained’: A VR Art Piece at Art Night 2018

3rd July 2018

The virtual reality industry is growing at a fast pace, with more people trying it out and companies from diverse sectors implementing it into their work. Now, more than ever, VR is taking hold of the art world, allowing individuals to immerse themselves in new visual experiences. A ‘must-try’ VR experience is Miao Ying’s ‘Happily […]

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10 Best Uses of Augmented Reality in Marketing

23rd May 2018

Augmented Reality is one of the hottest topics in brand marketing in 2018. With all the largest tech companies including Apple, Google and Facebook adding new AR capabilities to their platforms, NOW is the time to get creative and develop amazing brand experiences that cross over into our lives. This technology isn’t like virtual reality, […]

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Why Create Snapchat and Facebook AR Filters

17th April 2018

You have probably already played around with Snapchat and Facebook AR filters/ lenses — from animal ears, to zombie faces and even face swapping with friends — but have you ever thought about the benefits of creating your own? SIMPLICITY Snapchat recently released Create Your Own Lens, allowing you to create customised filters and lenses […]

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360-degree video content: Why use it? What to look out for!

27th March 2018

360-degree video is here and here to stay! Immersive video content – 360° videos and VR – have been on a steady rise since YouTube launched support for publishing and viewing immersive content in March 2015. In June 2016, Google’s Aaron Luber said this of immersive video: “On YouTube, we made a big, early bet […]

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Ways VR is Changing the Music Industry

6th March 2018

Technology is always changing, and VR is a technology that has and will keep revolutionising the way we experience music. It is a digital wonder, one that is constantly moving forward, offering engaging, emotional experiences to the headset-wearing user. The Harris Study found that 78% of millennials would rather put money into experiences and events […]

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10 Best Uses Of Virtual Reality In Marketing (2018)

28th January 2018

Inspiration, engagement, impact – these are just some of the reasons why some of the world’s leading brands are making use of immersive marketing VR experiences as a way to sell and market products and services. It’s a diverse list – we wanted to showcase some of the creative ways in which brands are thinking outside the […]

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Inspiring uses of VR in marketing

27th January 2018

Inspiring uses of VR in marketing Hopefully you’ve already check’ed out our top ten marketing VR use cases article.  And now you want to dig deeper. So here are some more amazing case studies to get your creative juices flowing!   DP World – London Gateway DP World is a leading enabler of global trade […]

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Guide to Augmented Reality (AR) – 2018 Update

13th November 2017

What is Augmented Reality (AR)? This article is a quick introduction to Augmented Reality technologies and how you can use it in your business. At its simplest Augmented Reality (or AR) superimposes computer-generated images over the user’s view of the real world. However to get interesting results, AR relies on complex algorithms that analyse video […]

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10 Best Uses of Apple’s new ARKit

12th September 2017

Virtual and Augmented Reality are two of the hot topics in tech at the moment. Whilst VR allows you to have amazing experiences immersed in a virtual worlds, AR blends the virtual and physical worlds together to allow for interesting new creative possibilities! So what’s new? Augmented Reality has been around for while. You probably […]

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Virtual Reality, Music and Immersion

1st November 2016

Once upon a time music would have only been accessible in taverns, theatres, and social gatherings and would have arguably been valued more highly than it is today. Since then the development of mass media in 20th century has gradually seen music become much more widely available and perhaps lost some of its aura of […]

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