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Happily Contained



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Client

Miao Ying is a Chinese artist who discusses mainstream technology and contemporary consciousness through her art. Her work often addresses the politics of the ‘Chinternet’ (the Chinese internet) and the Great Firewall, as well as how technology impacts our daily lives, which she conveys through the art form of Internet aesthetics.

Outline

Ying wanted to create her first VR experience called ‘Happily Contained’ for Art Night London 2018, challenging tech companies and the digital world. In collaboration with Somewhere Else and MMCD Studio, we created an immersive ‘utopia’ that represented how Ying perceives modern society. Her aim was to depict how

“people are looking at their apps all the time, but they are not really looking at them. I don’t know if people fully realise how technology is changing or controlling our lives”.

Solution

Mbryonic and MMCD brought Ying’s world to life by translating her flat frame ideas into an immersive 360°, 3D environment. Through adapting, combining and manipulating ‘found’ 3D assets from the Internet; we replicated her specific digital montage style, creating 8 compelling scenes that are available to view with the HTC Vive. Each scene depicts either a sinister world or Internet monsters that represent diverse concerns in the digital world, such as privacy issues and tapping of data.

The combination of her ideas and VR allows audiences to understand her representation of digital society and the reason she challenges contemporary modes of politics. It allows one to feel present in the art, as they fully immerse themselves into the narratives world.

‘Happily Contained’ was debuted at Art Night London 2018 at the Embassy Gardens Marketing Suite in July. A truly unique experience that allows individuals to immerse themselves into the imagination of Miao Ying in a way that was previously not possible. The project was co-comissioned by dslcollection and Art Night.

Credits

Artist: Miao Ying
VR Development: Mbryonic
VR Production: Somewhere Else
3D & Animation: MMCD Studio
Partners: Art Night London, dsl collection
Sponsors: Hayward Gallery, Ballymore, Phillips

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