Airfit 20 Series



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Client

ResMed is a global leader in connected care, with more than 2 million patients remotely monitored every day.

Outline

ResMed approached us to help design an educational experience for health professionals on their new range of sleep apnea masks the AirFit 20 Series. We designed a virtual reality experience for a device that is meant to be worn whilst asleep, which was a fun creative challenge!

Solution

We created a 3 minute experience in which users are transported into the body of a sleep apnea sufferer, woken abruptly in the middle of the night by an attack. The users can then try on one of ResMed’s AirFit 20 series masks on their bedside table. When placing on the mask they are transported into a dream-like state floating above the clouds. Here they discover the unique features of the mask in a 3D interactive presentation before awakening afresh back in their sun-lit filled room after a good night’s sleep.

Created in a short time period and budget, the app made its debut at ERS Congress – the largest meeting in the respiratory world. We arranged for the hire of a number of Samsung Gear VR units and Samsung Galaxy Edge S7 phones during the conference. The Samsung Gear provided good comfort and visual fidelity whilst additionally being highly portable and affordable. The app was a great way to attract customers to the stand and enabled their qualified sales staff to continue the conversation in more detail afterwards.

The app has consequently become a regular feature at the company’s international exhibitions as well as becoming a marketing tool to promote masks globally. You can try the app yourself for iPhone and Android devices on Apple iTunes or on Google Play.

Here is a small case study video we made at its public outing at ERS Congress in 2016.

Credits

Design: Tom Szirtes, Alex Adderley
3D Modelling: Alex Adderley
Development: Tom Szirtes
Audio: Tom Szirtes
Producer: Laura Jennings

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