Frequently Asked Questions

Virtual Reality

1. What is VR?

VR or Virtual Reality is new immersive digital technology that allows the user to enter virtual worlds. Through wearing a stereoscopic headset that tracks your movements it feels like you are really in another place. The possibilities are endless. Curious? Contact us and have a go in our demo area.

2. How much does this cost?

It doesn’t have to be expensive and thanks to our expertise and advanced tools we can create content very quickly. A simple experience can be generated for as little as few thousand pounds. Complex experiences can range to the £100Ks. We can deliver something that is right and tailored for your business.

3. How long does the process take?

It takes at least 2 weeks create a custom virtual reality experience for you. We like to take a couple months to make sure our product is in line with your brand.

4. Does it cause motion sickness?

Early headsets suffered from delay which caused motion sickness if used for long periods. However this has been practically eliminated in modern headsets that we use. In addition proper design can avoid situations which could make the user feel uncomfortable.

5. Does it work on my phone?

Yes, a modern smartphone combined with a cheap headset like Google Cardboard (<£5) or Samsung Gear VR (£99) can deliver a reasonable VR experience but will have a limited field of view. For more immersive experiences a dedicated headset such as Oculus Rift running from a powerful PC is recommended.

6. What are these 360* video things that I keep hearing about? Is that VR?

Yes 360 video can be used in VR. We use a special panoramic camera rig to record events which can be played back in a special player application that tracks your head so you feel like you’re at the center of the action.

7. How exactly do you promote my brand with Virtual Reality?

We’ll talk. And depending on your brand we’ll pitch to you different ways of organically introducing it into a Virtual Reality installation. For example if you were selling shoes, we would do a virtual reality in which the user in this world is wearing your shoes and going through an exciting adventure.

8. Alright, I’m sold! I want to try this out. What’s the best way to reach you?

Send us an email about your company and we’ll get back to you to arrange a demo or call.

Augmented Reality

Augmented Reality is where digital and physical worlds collide to create amazing experiences.

We overlay computer visuals on real objects bringing them to life. Let your customers explore your products in new exciting ways - interacting with them, customising them, or discovering more to create a deeper meaningful engagement.

We can deliver this through inexpensive mobile apps, the latest headwear or through projection mapping.

1. How does it work?

Augmented Reality superimposes computer graphics or video on top of real life objects. act light directly onto objects using projection mapping techniques so no equipment is required. The software automatically recognises the object and maps animations and visuals on top.

2. What do I need to experience AR?

Augmented Reality can be delivered in a number of ways. A downloadable mobile application for phones or tablets is the most cost-effective and ubiquitous. There are special glasses that can be used too which are good when you need to keep your hands free. Lastly we can project light onto objects so the user doesn’t need any equipment at all.

3. How much does this cost?

It doesn’t have to be expensive and thanks to our expertise and advanced tools we can create content very quickly. A simple experience can be generated for as little as few thousand pounds. We can deliver something that is right and tailored for your business.

4. How long does the process take?

It takes at least 2 weeks create a custom virtual reality experience for you. We like to take a couple months to make sure our product is in line with your brand.

5. What kind of things could I use this for?

Imagine allowing your customers to see what your product looks like in their office or home before they commit to buy. Or as an architect you can show a floor plan that springs up in three dimension. Or enable visitors to discover more information in your retail / exhibition spaces on their phones by scanning markers.

6. Does it work on my phone?

Yes, most common smartphones that have a camera can run AR applications.

7. How exactly do you promote my brand with Augmented Reality?

We’ll talk. And depending on your brand we’ll pitch to you different ways of organically introducing it into a your product proposition.

8. Alright, I’m sold! I want to try this out. What’s the best way to reach you?

Send us an email about your company and we’ll get back to you to arrange a demo or call.

Interactive Installations

Imagine stepping into a room that comes alive as you move around it. Interactive walls that display beautiful dynamic content adapting to the visitors movement. Objects that speak or animate as you approach them. Create real impact at your next expo or showcase by wowing your customers with an experience that they won’t forget. Deliver your brand’s message in new creative ways.

Our team can deliver the whole experience from concept to delivery.