In June 2016, Google’s Aaron Luber said this of immersive video:
“On YouTube, we made a big, early bet on 360° video. This means viewers can see the video from every angle just by swiping or moving the phone or tablet around — no headset required. Uploads of 360° videos continue to grow and have doubled over the past three months.”
360° videos are now something people are increasingly literate in, especially on social media platforms – namely YouTube and Facebook. Brands are turning to 360° video as an essential component of their digital marketing strategy and it’s easy to see why.
According to a report by Business Insider, Hong Kong Airline’s 360° advert they launched in 2016 was 35x more effective than the traditional, 2d version of the ad.
Similarly, Magnifyre found that 360° videos were viewed by 29% more users than the same videos in 2d!
The power of 360° content is clear. However, according to one of the UK’s leading digital agency Terrier, there are a few key things to know before you start putting hard-fought marketing budget into 360 content:
With promises of higher engagement and longer viewing times, it is clear to see why 360° video has the digital marketing sector excited. Like most things however, the devil is in the detail. Interested in seeing more examples of 360° in marketing, check out our article ’10 Best Uses Of Virtual Reality VR Marketing (2018)’.
Want to learn how VR or AR can benefit your organisation, or have a brief you'd like a quote on?
Our friendly experts are here to help. Fill in your details and we'll get right back to you.